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Digital Signage Growth Boosted by Cheap Hardware, Restrained by Security Costs

Written by Fred J. Aun
March 11th, 2009
The reduction in prices for data storage and electronics goods in general is helping retailer IT departments afford to deploy digital signage and there would be even faster adoption of the technology if data security concerns were more easily addressed, according to an ABI Research report.

The researchers predict the U.S. digital signage market — including hardware, software, installation, and maintenance — will grow by about 33 percent this year. "This report was done in the fourth quarter of 2008," noted ABI Research analyst Zippy Aima. "At that time, the economy was not in as dire straits as it is now. We might have to revisit some of the numbers, but despite that fact, we are seeing very promising growth."

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