First Data And RSA “Legitimize” Tokenization–Then What?
Written by David TaylorSeptember 23rd, 2009
The conventional wisdom is that when large vendors enter a niche market, those vendors “legitimize” that market. But the announcement that First Data and RSA Security are getting into the credit card tokenization business raises many issues beyond them simply “making” the tokenization market.
PCI Columnist David Taylor suggests that this almost guarantees PCI will have to address tokenization, end-to-end encryption and other “beyond PCI” issues. But it's also going to put severe pressure on payment processors and gateways, push retailers to demand portability answers and add a whole new layer of complexity to merged channel strategies.
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
I have strong reservations about the 'individual' certification and posting of that information for merchants. Can you imagine the potential employee poaching that might occur? The implications when competitors can look up how many are certified with each of their competitors? 
-Christine
