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FTC To ControlScan: Your Web Site Security Seals Are Lies
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The settlement against five-year-old ControlScan said that "contrary to the statements" ControlScan made to retailers, the company "in many instances conducted little or no verification of the privacy and/or security protections for consumer information provided by companies displaying its Business Background Reviewed, Registered Member, Privacy Protected and Privacy Reviewed seals. Instead, in many instances, ControlScan provided the Registered Member seal to a company that failed to qualify for the Verified Secure seal because an electronic scan of its Web site identified an actual or potential severe vulnerability on the Web site and permitted the company to display the seal indefinitely while taking no action to assess whether the company was working to resolve any vulnerability identified by the Web site scan."
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One Comment | Read FTC To ControlScan: Your Web Site Security Seals Are Lies
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-Christine
March 17th, 2010 at 3:31 pm
It really is a shame that security seals are receiving such a bad rap, because in the hands of a stellar e-security company they really CAN make a difference. I work in this space (as an online evangelist for VeriSign) and see a lot of various trust seals on the market that do a host of different things, but not all are worth their salt, and separating the wheat from the chaff is no easy task. Seeking out testimonials from trusted consumers is an important step in the trust seal purchasing process, as is visiting sites that are protected by the seal — if you then encounter an issue the seal is supposed to address, it’s safe to assume the seal vendor is not doing what it promised to do.
It’s just like taking your car to the mechanic–people don’t actually sit and watch their car get worked on, but if the problem persists, you can assume the mechanic didn’t fix it. This is why people take their cars to reputable shops with stringent processes and many years of experience. But if a mechanic fails to fix your car because they didn’t do something properly, it’s not fair to assume that all mechanics are crooks or poor at their job, and trust seals are no different — they’re only as good as the company that issues them.