Comments on: FTC To ControlScan: Your Web Site Security Seals Are Lies http://storefrontbacktalk.com/securityfraud/ftc-to-controlscan-your-web-site-security-seals-are-lies/ Techniques, Tools and Tirades about Retail Technology and E-Commerce Wed, 08 Feb 2012 16:02:40 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Joseph A'Deo http://storefrontbacktalk.com/securityfraud/ftc-to-controlscan-your-web-site-security-seals-are-lies/comment-page-1/#comment-69212 Joseph A'Deo Wed, 17 Mar 2010 19:31:46 +0000 http://www.storefrontbacktalk.com/?p=4890#comment-69212 It really is a shame that security seals are receiving such a bad rap, because in the hands of a stellar e-security company they really CAN make a difference. I work in this space (as an online evangelist for VeriSign) and see a lot of various trust seals on the market that do a host of different things, but not all are worth their salt, and separating the wheat from the chaff is no easy task. Seeking out testimonials from trusted consumers is an important step in the trust seal purchasing process, as is visiting sites that are protected by the seal -- if you then encounter an issue the seal is supposed to address, it's safe to assume the seal vendor is not doing what it promised to do. It's just like taking your car to the mechanic--people don't actually sit and watch their car get worked on, but if the problem persists, you can assume the mechanic didn't fix it. This is why people take their cars to reputable shops with stringent processes and many years of experience. But if a mechanic fails to fix your car because they didn't do something properly, it's not fair to assume that all mechanics are crooks or poor at their job, and trust seals are no different -- they're only as good as the company that issues them. It really is a shame that security seals are receiving such a bad rap, because in the hands of a stellar e-security company they really CAN make a difference. I work in this space (as an online evangelist for VeriSign) and see a lot of various trust seals on the market that do a host of different things, but not all are worth their salt, and separating the wheat from the chaff is no easy task. Seeking out testimonials from trusted consumers is an important step in the trust seal purchasing process, as is visiting sites that are protected by the seal — if you then encounter an issue the seal is supposed to address, it’s safe to assume the seal vendor is not doing what it promised to do.

It’s just like taking your car to the mechanic–people don’t actually sit and watch their car get worked on, but if the problem persists, you can assume the mechanic didn’t fix it. This is why people take their cars to reputable shops with stringent processes and many years of experience. But if a mechanic fails to fix your car because they didn’t do something properly, it’s not fair to assume that all mechanics are crooks or poor at their job, and trust seals are no different — they’re only as good as the company that issues them.

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