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Has P&G Discovered RFID’s ROI Proof?

Written by Evan Schuman
May 24th, 2006

When $57 billion consumer products giant Procter & Gamble decided to experimentally tag and track its Braun Cruzer razors, it tied that tracking in with a 61 percent increase in sales. Is a rock-solid RFID ROI business case far behind?

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Posted in CRM, Premium Content, RFID, Security/Fraud
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One Comment | Read Has P&G Discovered RFID’s ROI Proof?

  1. Joe Mullich Says:
    May 25th, 2006 at 8:07 pm

    Excellent story. Keep ‘em coming!

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