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How Static Is Your Data?

Written by Evan Schuman
February 14th, 2008
In part 2 of guest columnist David Taylor's look at tokenization, we look at why the major retailers are the most quick to dismiss tokens are often the same ones to need it most.

Nearly one-third of merchants dismiss the concept of tokenization because they consider their environment to be too complex, with card data in so many places. But a related reason for the quick dismissal is they see their card data as very "dynamic" — being used by many different applications and service providers.

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