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If Consumers Give Retailers A Greenlight On Privacy, Who Will Set Limits?
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June 18th, 2009
There was a lot of animated subscriber reaction to our story from last week about retailers potentially using license plates for CRM efforts. But the takeaway was that consumers, even if made furious, are likely to blame anyone other than the retailer for the snooping. That raises an even more frightening question: If consumers will not blame store chains, who in the merchant community will apply their own brakes?
The license plate/mobile situation is the latest example of a retail industry, pressured by an ailing economy that is sending household name chains into bankruptcy and forcing an ever-growing list of store closings and layoffs, trying to push the cash drawer envelope more and more on privacy issues. This effort is made all the easier because of improvements in technology, the ubiquitousness of smartphones and the fact that many younger consumers have an attitude toward privacy that is lightyears more flexible than preceding generations.
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
I have strong reservations about the 'individual' certification and posting of that information for merchants. Can you imagine the potential employee poaching that might occur? The implications when competitors can look up how many are certified with each of their competitors? 
-Christine
