Marketing Never Lets Reality Interfere With A Good Pitch
Written by Evan SchumanAugust 6th, 2009
At the end of July, Network Solutions revealed a massive breach, impacting some 574,000 consumers and more than 4,300 retailers. So to their marketing department, what a better time to proclaim a new commitment to quality?
In a note sent July 29—just days after the breach was disclosed—the marketing team was positively ecstatic: “On or around August 1, 2009, much of the hard work we’ve been doing to improve your overall Network Solutions experience will be on full display.” Probably a bit more candid than anticipated. An equally good line from the letter: “We‘ve received an overwhelming amount of valuable feedback which is driving a reinvention of our company.” That has got to be the world’s best marketing phrasing to describe an angry mob.
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
I have strong reservations about the 'individual' certification and posting of that information for merchants. Can you imagine the potential employee poaching that might occur? The implications when competitors can look up how many are certified with each of their competitors? 
-Christine
