MasterCard Slaps Down Wal-Mart For Customer ID Rule
Written by Evan SchumanSeptember 30th, 2010
Retailers and the card brands have fights about card rules routinely. But it's unusual for a senior executive at a card brand to publicly slap down a major chain. And it's triply unusual when the chain is the world's largest—Wal-Mart—and the slapper is the general counsel of MasterCard. The surprise topper: Wal-Mart officially conceded it was wrong.
This story begins with a Pennsylvania consumer's complaint that he was instructed to show identification to make a $100 payment card purchase at the Willow Grove, PA, Wal-Mart. The cashier told him it was Wal-Mart policy to require a photo ID for all plastic purchases of more than $100.
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2 Comments | Read MasterCard Slaps Down Wal-Mart For Customer ID Rule
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
-Christine
September 30th, 2010 at 1:07 pm
I’ve never understood the reasoning behind this rule. To me, just having this rule should void any chargebacks to the merchant based on card present fraudulent activity. Beyond proving the card was present, either via swipe or impression, the merchant should be covered.
September 30th, 2010 at 4:03 pm
Totally remarkable. This happens at every retailer. Best Buy wouldn’t let me make a purchase unless I showed my card. I told them I didn’t have to according the MasterCard rules and they said too bad, either show or leave. I walked out. Went on line and bought the same item cheaper from another retailer.
Same issue when they tell me there is a minimum purchase. I do the sale and then charge it back.