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Never Mind Google’s Crumbling Cookies, It’s Retailers Who Are At Risk

Written by Frank Hayes
February 22nd, 2012
In the wake of Google's latest privacy fiasco, is it time to give up on cookies? Last Friday (Feb. 17), a Stanford University researcher reported that Google and three other advertising companies use cookies on Apple's Safari Web browser even when it's set to block cookies. The backlash has increased scrutiny on how Google uses cookies—but any new regulations will affect cookie-using E-tailers, too. That same day—coincidentally—Facebook was sued for its own cookie mishaps.

With cookies already under tighter controls in the U.K. and the European Union, and the near-certainty of some sort of U.S. Congressional hearings, retailers should be making new customer-tracking plans—plans that don't include cookies.

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Posted in CRM, E-Commerce, IT Strategy/Industry, Mobile/Wireless/Contactless, Premium Content, Security/Fraud, Software
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