Philly Cabs May Stop Being So Touchy
Written by Evan SchumanThe City of Brotherly Love may be among the first places to have taxis accepting contactless credit cards. The freeway-fond Philly financial falderol comes courtesy of a deal between the Philadelphia Parking Authority, MasterCard, VeriFone and Taxitronics and promises to equip some 1,600 cabs with “networked fleet management capabilities and consumer services including wireless credit and debit payment transactions, navigation, scheduling, trip logs, lost & found tracking, and panic button alerts,” according to a joint statement the group issued.
Because transactions worth less than $25 will require no signature, VeriFone said that it estimates the system will cut about 45 seconds off the transaction time in taxis when compared to cash and 15 seconds when compared to swiping a traditional payment card.
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Is there really an improvement between a mag swipe and contactless tap if multi-factor authentication is required?
-Ed
