Shoppers: “That’s Not What I Signed Up For!”
Written by Mark RaschFebruary 22nd, 2012
Target's ability to mine CRM data got some unwelcome exposure this week from a book excerpt in The New York Times Magazine (a Forbes blogger recapped the excerpt using the headline "How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did," which pretty much tells the story). But as retailers increasingly obtain personal data from consumers without their real knowledge—or any real ability to opt in or out—the legal implications get increasingly murky.
And although retailers are turning up customer characteristics that customers would never volunteer, pens Legal Columnist Mark Rasch, some mobile payment systems are digging through a phone's data to raise equally troublesome privacy issues.
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
-Christine
February 23rd, 2012 at 12:29 pm
“Big Brother” is alive and well… On top of that, WE aren’t paid/compensated for our invasion of privacy. It’s more like a home invasion, where your feeling of security can never be replaced. (As for the, “privacy, like virginity, can’t be restored”…true, but I should at LEAST be grinning after, instead of saying, “I shaved my legs for THIS?”!) Citizens of the US are GIVING AWAY their privacy/rights in so many areas, under the guise of “security.” It’s scary to those of us that remember the communist countries and their lack of rights. Too many have forgotten history, therefore, it WILL repeat itself.