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	<title>Comments on: Should Chains Still Use Payment Card Data For CRM?</title>
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		<title>By: Brian Grafsgaard</title>
		<link>http://storefrontbacktalk.com/securityfraud/should-chains-use-payment-card-data-for-crm/comment-page-1/#comment-63909</link>
		<dc:creator>Brian Grafsgaard</dc:creator>
		<pubDate>Thu, 17 Sep 2009 15:04:23 +0000</pubDate>
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		<description>All the more reason for businesses to strongly consider format-preserving tokenization of confidential data at time of capture. The token representation of the value is no longer considered confidential data and maintains a one-to-one relationship with the original value. Business units are then free to perform any analysis they wish on the data without the having the need to protect it. Protection and controls can be focused on the resulting &quot;vault&quot; environment where the encrypted original values are stored, referenced by the token, of course.</description>
		<content:encoded><![CDATA[<p>All the more reason for businesses to strongly consider format-preserving tokenization of confidential data at time of capture. The token representation of the value is no longer considered confidential data and maintains a one-to-one relationship with the original value. Business units are then free to perform any analysis they wish on the data without the having the need to protect it. Protection and controls can be focused on the resulting &#8220;vault&#8221; environment where the encrypted original values are stored, referenced by the token, of course.</p>
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