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The Mobile Choices At Macy’s, Best Buy

Written by Evan Schuman
June 3rd, 2010
Macy's and Best Buy this summer will launch programs that let the retailers interact with customers while they are using their mobile phones. Both programs will leverage consumers' GPS-revealed exact location and the barcode-scanning capabilities of their phones.

But which of several approaches each chain will use has yet to be determined, according to the CEO of the vendor (Shopkick) providing the software.

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Posted in CRM, In-Store, IT Strategy/Industry, Mobile/Wireless/Contactless, Payment Systems, Premium Content, Security/Fraud, Software
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