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The Retail Credit Card Addiction

Written by Evan Schuman
October 7th, 2007
Are retailers locked into a credit card number habit? A recent proposal to allow merchants to not have to save those numbers is bringing to light how those numbers are being used in many ways beyond charging products.

Retailers started using the credit card numbers to identify purchases with specific consumers, given that they had to store them anyway. It turned out to be a convenient link into CRM systems, especially for customers who weren't using the traditional retailer-issued loyalty card.

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Posted in CRM, E-Commerce, IT Strategy/Industry, Mobile/Wireless/Contactless, Payment Systems, Premium Content, RFID, Security/Fraud
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One Comment | Read The Retail Credit Card Addiction

  1. vacher Says:
    October 8th, 2007 at 8:19 am

    Hi, I find your article very interesting, because it is a different vision. I made a post about it on my own blog but it is in French.

    http://insiden.blogspot.com/2007/10/retail-credit-card-addiction.html

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