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The Retail Quagmire Of Virtual Goods Fraud

Written by Frank Hayes
June 24th, 2010
How should retailers deal with virtual goods when it comes to fraud? When the product is music, video, gift cards, news stories (such as the one you're now reading), applications or anything else lacking a box that can be signed for, the issue of proving the item's delivery becomes much more treacherous. And that's a vulnerability some fraudsters are not shy about trying to exploit.

Case in point: Apple's customers love Apple. They love iTunes. But Apple has a problem: recurring complaints from customers who say someone has fraudulently made purchases through their iTunes accounts.

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