The Survey Says: 28 Percent Of Retailers Using Payment Data For Non-Payment Functions
Written by Evan SchumanOctober 8th, 2009
Officially, Visa and other card brands "discourage" retailers from using card data for non-transaction functions such as CRM or other customer identification programs. But many retailers continue to carry out the forbidden practice and to do so openly. And even Visa won't say that it will punish a retailer caught blatantly doing it. "We'd work with the acquirer and work with the merchant to try and rectify the situation," said Jennifer Fischer, a Visa senior business leader who focuses on payment risk issues.
StorefrontBacktalk surveyed our readers this month to get a sense of how widespread the practice is today.
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
Is there really an improvement between a mag swipe and contactless tap if multi-factor authentication is required?
-Ed
