Tip-Toeing Around Recall Notifications In A Privacy-Wary World
Written by Fred J. AunDecember 9th, 2009
Beyond the ever-present convenience advantage, Mobile Commerce execs struggle to find reasons for consumers to actually make purchases from their phones, rather than merely research such purchases. One new iPhone shopping list app makes a valiant attempt by flagging government recalls associated with the intended purchase. Such data would typically not be known to that consumer if the purchase had instead been consummated on a Web site or in the physical store.
Still, the Shopper app, published by ReachEverywhere, suffers a variety of odd restrictions, such as limiting the recall data to two food-oriented agencies—the U.S. Food and Drug Administration (FDA) and the U.S.. Department of Agriculture (USDA)—while excluding recall-friendly agencies that would impact far more products, such as the U.S. Consumer Product Safety Commission (CPSC). It also only flags recall problems when the purchase is being made. So a customer who buys a product that gets recalled an hour after the purchase is completed will, by design, not be notified.
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
I have strong reservations about the 'individual' certification and posting of that information for merchants. Can you imagine the potential employee poaching that might occur? The implications when competitors can look up how many are certified with each of their competitors? 
-Christine
