Trust Electrons, Not Dead Trees, Say Paperless Receipt Startups
Written by Fred J. AunJanuary 20th, 2009
Hanging their hats on the "green" movement while offering retailers new ways to electronically send ads and coupons to customers, some young companies are pushing "paperless receipt" technology as the next big thing in point-of-sale efficiency.
When we recently heard of one such startup, an Atlanta company called Transaction Tree, whose products allow retailers to offer E-mailed receipts instead of receipts printed on paper, we wondered how that would work. Who hasn't been the victim of lost, sent-to-the-wrong-address or spam-bucket-swallowed E-mails?
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
Is there really an improvement between a mag swipe and contactless tap if multi-factor authentication is required?
-Ed
