U.S. Govt. Report: The Flu May Cause E-Commerce Site Outages
Written by Evan SchumanOctober 28th, 2009
We've heard of viruses threatening computer networks, but the actual flu? As if retailers needed another reason to worry about this year's holiday season, a new report from the U.S. Government Accountability Office (GAO) is predicting that the flu could cause major slowdowns and possibly outages with E-Commerce sites due to—we couldn't make this up—increased bandwidth demand caused by a lot of people staying at home in bed. Specifically, the report is worried about flu-victim telecommuting workers and sneezing children playing online video games sharply increasing bandwidth demands.
Somehow, this report just doesn’t add up. The premise comes down to the fact that a sharply increased bandwidth load will disrupt sites. That makes sense, but the argument that homebound workers and students will cause that sharp increase in bandwidth is where this argument falls apart.
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5 Comments | Read U.S. Govt. Report: The Flu May Cause E-Commerce Site Outages
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October 28th, 2009 at 12:49 pm
Wow. Where to start?
1. When I am really sick, I don’t feel like doing much but sleeping. Even watching TV can be tiring. I suspect at least some portion of the population will feel similarly.
2. When I telecommute, I usually do most of my work on my local PC and occassionally transfer files, send emails, etc. I’m not convinced that telecommuting workers will cause that much of a bandwidth increase. And the emails going to other companies would be going to them regardless – though perhaps they have 2 steps to take instead of one (home PC to corporate server and then to the recipient).
3. Kids playing games. Yeah, perhaps there will be an increase, but I can see many of them restricted to bed – if their parents are doing their job. Playing video games raises blood pressure, makes kids anxious, and can take lots of energy. That’s a surefire way to delay recovery.
4. Regardless of other things that I might do, shopping on-line is not something I enjoy when I’m feeling poorly. I could see a decrease in traffic to on-line stores just because people might not feel up to shopping. Thus, the demand for bandwidth to any specific on-line store may be less.
5. Finally, if there is a great increase in traffic, I would think that the problem will become self-limiting. For instance, if it is taking me a long time to download a file or surf the net, perhaps I’ll just get tired of it and stop using the Internet for now. Likewise, if the lag in an online game gets too great, I’d expect kids to stop playing because they won’t have as much fun as they constantly lose to others who are not experiencing such significant delays. As people choose to stop using the Internet, bandwidth will free up.
I’m not really sure of the value of this report -but I suspect the money that was spent on it could have been put to better use.
October 28th, 2009 at 6:15 pm
Hmmm… excuse my cynicism but it sounds like someone not in favor of Net Neutrality trying to set up an argument for content filtering etc at the ISP level.
In any case, as you said the argument falls apart. For one thing there is no shortage of bandwidth available to ISPs. There is a ton of under utilized capacity out there left over from the heyday of a decade ago when everyone and their pet dog was laying fiber everywhere but to where they should have bee – the home. That, however, is as they say another story though.
October 29th, 2009 at 7:23 pm
Flu victims will help ecommerce because they will be more likely to shop online to purchase the things they would otherwise be buying at brick-and-mortar stores if they were feeling up to it…
November 1st, 2009 at 12:49 am
Hmmm…sounds like more propaganda from our propaganda ministers. They really want to find a reason, even a very off the wall far fetched reason, to get their mitts on control of the internets. A flimsy argument especially since those adults and kids who are on the internet at home (assuming they are not in bed) will not be on the internet at work and at school. Isn’t this the private business between the ISPs and their customers anyway? Nice try, I just hope the people don’t fall for this con the way some people are falling for the flu hoax.
November 20th, 2009 at 2:30 pm
As a parent, I will definitely be doing the majority of my shopping online this year instead of packing into the stores and possibly exposing myself and therefor my children to the flu virus. I don’t think that I am the only one who is thinking like this either.