Wal-Mart And Chip-And-PIN: Where’s the Business Case?
Written by Walter ConwayMay 26th, 2010
Wal-Mart is waging an aggressive campaign to get the U.S. to adopt Chip-and-PIN. What PCI Columnist Walt Conway doesn't understand is why Wal-Mart is doing this. What is the business case?
Conway can imagine a few scenarios, but none seems to be the answer. This issue is important to every retail CIO, so we need to understand what Chip-and-PIN will and won't do, in addition to what the business case, if any, is for the U.S. and other markets to convert from magnetic stripe to Chip-and-PIN cards.
This Story Is Only Available For Premium Subscribers. Click Or Login In Below To Read The Rest Of This Story.
Already a Subscriber? Login Here
4 Comments | Read Wal-Mart And Chip-And-PIN: Where’s the Business Case?
Leave a Reply
Readers, specifically those who want to comment on a story:
Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
-Christine
May 27th, 2010 at 9:27 am
When I read this news item yesterday, I was wondering in my blog whether Wal-Mart will succeed with EMV where they didn’t with their former push for the adoption of RFID a few years ago. At the time, the thought that crossed me about why Wal-Mart is doing this was, they have rightly or wrongly placed a large order for POS machines that support EMV cards, so must make sure people use EMV cards! I’m sure I’m wrong, but this is just another view…
June 1st, 2010 at 11:05 pm
It’s a clear win for Wal-Mart in interchange reduction if they can get Chip & PIN. PIN allows them the same advantage they fought with debit against the card brands – choice in which debit network processes the transaction and steering those transactions to a cheaper network thereby raising the stakes for competition and driving down costs for processing.
June 2nd, 2010 at 4:42 am
It is high time that the USA adopted EMV Cards. They have been working very successfully in Europe for the past number of years and if it takes a giant such as Wal-Mart to start the implementation then I wish them the very best.
June 7th, 2010 at 12:46 pm
Maybe the flaws in the EMV Card should be fixed before they’re more widely adopted.