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Was Facebook’s Privacy Move A Blunder Or Just Premature?

Written by Evan Schuman
December 4th, 2007
Now that Facebook is having to face its about-face (readers, please forgive me), the privacy versus marketing debate is just revving up.

This RetailWire story nicely sums up the action, but the essence is that Facebook tried sharing--without permission--customers' purchases with people on their friends list. Did Facebook cross the line? I'd rather say that they made this move inappropriately. The difference is that I do agree with Facebook that something very similar to this program could work, but it needs to be presented properly and at least start with more-than-ample opt-out options.

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Posted in CRM, E-Commerce, Premium Content, Security/Fraud
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