Facebook Retail Sites Dying, And For Very Good Reasons
Written by Evan SchumanFebruary 23rd, 2012
When stories hit last week pointing out that several major chains—including JCPenney, Nordstrom and Gap—had killed their Facebook sites due to insufficient new revenue, some started questioning the value of Facebook and social media in general. It was a wonderful example of drawing the dead-wrong conclusion from research.
Those Facebook sites died because they were based on a flawed understanding of what social media is all about. It's not about creating a storefront or a virtual watering hole where customers gather to sing your praises. Those retailers already have that: It's called a Web site.
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One Comment | Read Facebook Retail Sites Dying, And For Very Good Reasons
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
-Christine
February 23rd, 2012 at 3:48 pm
If this were on Facebook, I’d “like” it.