Fear Of Texting Study Shows A Reversal Of The Gender Assumption
Written by Evan SchumanJuly 8th, 2010
At this early stage of retail mobile, one of the ongoing fears involves text messaging acceptance. Beyond the general belief that younger consumers will embrace texting and older consumers will be repelled by it, there's the assumption that men would warm to texting at all ages, given the guy love of gadgets. New stats from eMarketer challenge that assumption.
With a sample size of 1,729 and a survey done by Harris Interactive on July 1, the youngest segment clearly—and expectedly—showed strong acceptance of text alerts, with 42 percent support, with men about 10 percent more supportive (44 percent) than women (40 percent). But the surprise kicks in with the next group.
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One Comment | Read Fear Of Texting Study Shows A Reversal Of The Gender Assumption
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
-Christine
July 8th, 2010 at 9:00 am
We in the 45-54 age group have experienced a dramatic shift in advertising. As children, we saw relatively few ads compared to today, most of which were clumsy and obvious. As adults we have seen our world become littered with marketing, and it’s not been a pleasant shift. I have personally become extremely ad averse, and will opt-out or decline every marketing opportunity, even to my own disadvantage. (Not filling out warranty cards, for example, because I don’t trust the marketing intentions of the manufacturers. )
I have no problem receiving text messages, as long as they’re from people I like.