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Google’s Latest Social Search Falls Far Short Of What Retailers Need

Written by Evan Schuman
September 2nd, 2010
Among the most frustrating data-analytics facts in retail today is that the goldmine of customer data locked in social networks is virtually untouchable because of the way the data is structured.

Think about it: millions of customers and prospects post their innermost product thoughts on Twitter, Facebook, Youtube and the blogs of themselves and their friends. this info is free and often visible to all. But how do you take that data and match it to specific customers/prospects so that the data can be acted on? That's the untouchable part.

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Posted in CRM, E-Commerce, IT Strategy/Industry, Premium Content, Social Networks
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