Google’s Latest Social Search Falls Far Short Of What Retailers Need
Written by Evan SchumanSeptember 2nd, 2010
Among the most frustrating data-analytics facts in retail today is that the goldmine of customer data locked in social networks is virtually untouchable because of the way the data is structured.
Think about it: millions of customers and prospects post their innermost product thoughts on Twitter, Facebook, Youtube and the blogs of themselves and their friends. this info is free and often visible to all. But how do you take that data and match it to specific customers/prospects so that the data can be acted on? That's the untouchable part.
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
Is there really an improvement between a mag swipe and contactless tap if multi-factor authentication is required?
-Ed
