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Should CIOs Now Surrender To Marketing? (Oddly Enough, The Answer Is “Yes. With Limits.”)

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January 24th, 2012
In the power struggle between retail marketing and retail IT, IT is getting its server farms kicked. It started with E-Commerce and is now growing with mobile and social. What has to go? If it can go in the cloud, get rid of it. E-Mail? Gone. Web hosting? Out of here. CRM? Exit, stage right. If it can be easily outsourced by specialist firms or even done by people in the business unit, you need to let it go.

It's time to evict Web and mobile app development, and pretty much any marketing initiative that isn't core to your business. Heresy? Certainly, pens Retail Columnist Todd Michaud. But it's necessary.

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Posted in CRM, E-Commerce, In-Store, IT Strategy/Industry, Mobile/Wireless/Contactless, Payment Systems, Premium Content, RFID, Security/Fraud, Social Networks, Software, Supply Chain
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