After three years of acquisition and integration, Tuesday (June 17) saw the official launch of Oracle's Retail Release 13, consisting of some 33 retail applications, only four of which were new. The rollout was billed by Oracle as the be-all and end-all of end-to-end integrated retail application suites, but some analysts said the integration was lacking.
"Given that they waited so long, I would have expected better connectivity with some of the supply chain assets that they've acquired over the years and not have to wait until who knows when for some of that connectivity," said AMR Research Director Mike Griswold.
(Will Oracle succeed with its 13 rollout? Read our column to find out: Legacy Mindset Goes Far Beyond Legacy Apps.)
Gartner Analyst Hung LeHong said he had different concerns, namely that the suite is not nearly as comprehensive as it's billed.
"They tout themselves as having a complete suite, but they miss some fairly key components," LeHong said. "With this announcement, (Oracle is saying that they are) a complete suite. They are more complete than a lot of the players out there, but they certainly are not complete."
For example, Oracle does not have product-display planograms. Oracle 13 "does have space optimization, which assists in managing space, but no planograms," LeHong said, adding that product lifecycle management is also missing, along with a fresh item management application.
Oracle made the obligatory argument that their application suite is software ecstasy ("We now have the most complete, most open, most integrated suite of applications in the world," said Duncan Angove, general manager and senior vice president of Oracle Retail), but focused its case mostly on return-on-investment arguments.
Dave Boyce, Oracle Retail's product strategy VP, said the suite's integrated pricing feature "can achieve 5-15 percent improvements in gross margin dollars by integrating pricing and markdowns all the way down to the point-of-sale," its forecasting section promised a "5-10 percent" profit boost, grocery analytics can "reduce inventory carrying costs by as much as 10 percent," the promotions segment can yield "as much as a 2.5 percent margin improvement and 1 percent sales improvement" and better checkout/returns features will boost sales 1-3 percent.
The problem with those kinds of ROI goals is that they are meaningless unless they describe a specific retailer's infrastructure. How inefficient is Oracle assuming this hypothetical retailer was to begin with?
"It's kind of a best case scenario," said IHL President Greg Buzek. "I don't even know if all of the components need to be installed to get that" kind of ROI benefit.
Some analysts also questioned how best-of-breed the new suite is. "I'm not sure they're viewed as best-of-breed," said AMR's Griswold. "And if not, people need to then go through a kind of mental optimization exercise. 'Because I want a connected footprint, am I willing to take some sub-optimal functionality in order to have that connectivity?'"
That being said, those same analysts also concede that Retail 13 was an enormous undertaking and that Oracle got a lot closer than many might have expected.
"There's been a fair amount of customer feedback that has been actually listened to," Griswold said. "They've been asking for the ability to link the applications together, they've been asking for a single robust demand engine. Oracle has listened to what the customers have been asking for and has delivered."
Forrester Research Principal Analyst George Lawrie said the ability for Oracle to do as much as it's done, allowing retailers to manage so many functions simultaneously, "is impressive. That's impressive how they've done that. Retailers will be able to test feasibility against their constraints of their supply chain. That's pretty hard to do."
Some of the effort Oracle put into Retail 13 was channeled into the creation of four new applications: wholesale functionality; a merchant workspace; retail price optimization; and multiple sets of books and stock ledger VAT enhancements. The wholesale functionality provides retailers with an improved ability to sell products to other businesses. The merchant workspace allows retailers to report functions across solutions and provides flexibility during planning. It also delivers the single sign-on and dashboard.
Retail price optimization enables retailers to maximize sales and margin through an insight-driven understanding of the most optimal everyday pricing. This is accomplished "as part of an end-to-end retailing approach that aligns Oracle Regular Price Optimization to overall category planning and extends through downstream supply chain activities to in-store execution," according to an Oracle statement. And the multiple sets of books and stock ledger VAT enhancements can assist with international growth. AMR's Griswold said Oracle's usage of Retek Demand Forecasting, which it acquired about three years ago when it bought Retek, is what impressed him the most about Retail 13. He said Oracle is beginning to integrate the system, which forecasts supply chain planning, distribution and restocking functions, into the suite.
Although this aspect of Oracle is a highlight, according to Griswold, he added that JDA's recent release of Assortment Planning isn't far off.
"Right now, I think it's a two-horse race between Oracle and JDA," Griswold said. Assortment Planning lets merchants visualize products the way that consumers shop, based on the retailer's plan.
Boyce went on to say version 13 marks the first time Oracle ever launched 33 applications available on the same platform. In other words, Boyce said retailers can "log into the suite, not just an individual application, and I can get my job done leveraging business processes across a complete, open and integrated suite of applications. And that's unique in the industry." |