E-Mail Us
Metro Group Finally Goes Live With RFID
Written by Evan Schuman
June 21, 2007
In what is being billed as the largest production rollout of RFID in Europe, the $81 billion retail giant Metro Group has gone live with its wireless strategy.

The Germany-based chain has long been in the lead of RFID thinking and strategy globally, although it's efforts to date have been limited trials. "We are moving RFID out of the innovation labs and into working retail stores" is a line attributed to Dr. Gerd Wolfram, an IT managing director for the chain, in a draft news release that was prepared in anticipation of an announcement next week.

Metro, which will reportedly be using RFID products from Reva Systems in the rollout, will start with about 200 locations of its Metro Cash & Carry, Real stores, and the Metro Group distribution centers.

Wolfram is also quoted in the statement saying that priorities are the ability to "process raw tag data into accurate information and to determine real tag locations in difficult environments. The elimination of duplicate tag observations and the refinement of tag relevance are also critical infrastructure requirements. At Metro Group, this is necessary in operations areas such as loading docks in order to rapidly provide operators with feedback validating goods shipped and received."


E-Mail StorefrontBacktalk Editor Evan Schuman at
eschuman@storefrontbacktalk.com
Search Through Blog Blurbs
Search Through All Stories
Quickly catch-up on the latest in E-Commerce and Retail Tech with our free weekly newsletter, with urgent bulletins as news merits.
StorefrontBacktalk will never sell your E-mail address to anyone at anytime.
Evan Schuman is the former retail technology editor for eWEEK.com, PCMagazine, CIOInsight and retail reporter for RISNews and Consumer Goods Technology. Having covered IT issues for 21 years - and other stuff like legal affairs, politics, Wall Street and the environment for about eight years before that - Schuman is in a good position to gripe about technology trends and sometimes accidentally make a good point.

Warning: main(../connections/myconnection.php) [function.main]: failed to open stream: No such file or directory in /home/eschuman/public_html/includes/latest_column.php on line 19

Warning: main(../connections/myconnection.php) [function.main]: failed to open stream: No such file or directory in /home/eschuman/public_html/includes/latest_column.php on line 19

Warning: main(../connections/myconnection.php) [function.main]: failed to open stream: No such file or directory in /home/eschuman/public_html/includes/latest_column.php on line 19

Fatal error: main() [function.require]: Failed opening required '../connections/myconnection.php' (include_path='.:/usr/lib/php:/usr/local/lib/php') in /home/eschuman/public_html/includes/latest_column.php on line 19