Aging UPC Barcode Might Be Spared The January Noose On Coupons
Written by Fred J. AunJune 8th, 2009
In another sign that doesn't bode well for the long-planned January adoption of the next-generation barcode, the GS1 DataBar, a major coupon industry organization has reversed itself and now says traditional barcodes should remain on coupons way past New Year's Eve.
But in a June 3 "assessment summary" regarding the plan to stop including the UPC-A on coupons, the group said "preliminary data" about retailer readiness for the change show the January target is unrealistic.
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
I have strong reservations about the 'individual' certification and posting of that information for merchants. Can you imagine the potential employee poaching that might occur? The implications when competitors can look up how many are certified with each of their competitors? 
-Christine
