http://storefrontbacktalk.com/supply-chain/burger-king-sues-franchisees-who-didnt-upgrade-pos/ Techniques, Tools and Tirades about Retail Technology and E-Commerce Thu, 24 May 2012 13:07:30 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://storefrontbacktalk.com/supply-chain/burger-king-sues-franchisees-who-didnt-upgrade-pos/comment-page-1/#comment-64414 Evan Schuman Fri, 29 Jan 2010 11:09:52 +0000 http://www.storefrontbacktalk.com/?p=4661#comment-64414 Fabien, yeah, this may indeed be a PR problem, but what choice did Burger King really have? Franchisees perform most of the unpleasant parts of the deal because they believe they have no legal choice. If direct defiance of corporate directives (contractually oblgated) is ignored, it will only breed more. This is probably a damned-if-you do situation, but I really can't fault them for doing this. Fabien, yeah, this may indeed be a PR problem, but what choice did Burger King really have? Franchisees perform most of the unpleasant parts of the deal because they believe they have no legal choice. If direct defiance of corporate directives (contractually oblgated) is ignored, it will only breed more. This is probably a damned-if-you do situation, but I really can’t fault them for doing this.

]]> http://storefrontbacktalk.com/supply-chain/burger-king-sues-franchisees-who-didnt-upgrade-pos/comment-page-1/#comment-64411 Fabien Tiburce Fri, 29 Jan 2010 05:10:05 +0000 http://www.storefrontbacktalk.com/?p=4661#comment-64411 Having attended a number of franchising shows and seen what retail brands will do (and how much they spend) to attract would-be franchisees, I can't help thinking this is, at the very least, a PR disaster for the brand. Having attended a number of franchising shows and seen what retail brands will do (and how much they spend) to attract would-be franchisees, I can’t help thinking this is, at the very least, a PR disaster for the brand.

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