Dark For 36 Hours: Burlington’s Web Gambit
Written by Evan Schuman and Fred J. AunNovember 18th, 2009
Leaving online shoppers out in the cold with no warnings or explanations (or coats, if that's what they wanted to buy), Burlington Coat Factory took its Web site offline all day Wednesday (Nov. 18)—plus about 12 hours split between Tuesday and Thursday—for a planned outage as the $3.5 billion clothing retailer performed an extensive hardware and database upgrade.
In what a senior company official conceded was an oversight, the 430-store, New Jersey-based chain failed to publish any ahead-of-time advisories before yanking its E-Commerce site's plug in the wee hours. Nor did it post much in the way of an explanatory statement during the long downtime period that followed. "The messaging on the site could clearly have been better," Burlington Coat Factory Supervisor of Web Development Jack Follansbee said. "It was an omission. We should have done something (a status page) a little more customized."
This Story Is Only Available For Premium Subscribers. Click Or Login In Below To Read The Rest Of This Story.
Already a Subscriber? Login Here
Leave a Reply
Readers, specifically those who want to comment on a story:
Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
I have strong reservations about the 'individual' certification and posting of that information for merchants. Can you imagine the potential employee poaching that might occur? The implications when competitors can look up how many are certified with each of their competitors? 
-Christine
