Canadian Tire Gives Up On Core E-Commerce. Will Others Follow?
Written by Evan SchumanJanuary 22nd, 2009
When Canadian Tire, with more than $8 billion in annual revenue and some 1,100 stores throughout Canada, makes a major strategic change to its Web site, it gets noticed. So the chain's move this week to abandon traditional E-Commerce, other than giftcards and its buy-online-pick-up-in-store program, shook up the E-Commerce community.
But within days of the Canadian Tire (CT) statement, Circuit City shut down its Web site entirely (months before closing its physical stores) and Sears added a drive-through for its buy-online-pick-up-in-store program. Is this the next growth phase for E-Commerce, or is it more of a "We can't afford anymore to subsidize this bits-and-byte annoying albatross"?
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One Comment | Read Canadian Tire Gives Up On Core E-Commerce. Will Others Follow?
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.

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January 22nd, 2009 at 10:22 am
Add J&J’s Babycenter to the list and expect more. If after a few years, ecommerce isnt 15% of total revs; it really becomes a management distraction….and surely not a profit-center.