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Canadian Tire Gives Up On Core E-Commerce. Will Others Follow?

Written by Evan Schuman
January 22nd, 2009
When Canadian Tire, with more than $8 billion in annual revenue and some 1,100 stores throughout Canada, makes a major strategic change to its Web site, it gets noticed. So the chain's move this week to abandon traditional E-Commerce, other than giftcards and its buy-online-pick-up-in-store program, shook up the E-Commerce community.

But within days of the Canadian Tire (CT) statement, Circuit City shut down its Web site entirely (months before closing its physical stores) and Sears added a drive-through for its buy-online-pick-up-in-store program. Is this the next growth phase for E-Commerce, or is it more of a "We can't afford anymore to subsidize this bits-and-byte annoying albatross"?

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One Comment | Read Canadian Tire Gives Up On Core E-Commerce. Will Others Follow?

  1. Mark Goldstein-Loyalty Lab Says:

    Add J&J’s Babycenter to the list and expect more. If after a few years, ecommerce isnt 15% of total revs; it really becomes a management distraction….and surely not a profit-center.

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