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Is E-Commerce Good For The Planet?

Written by Evan Schuman
March 5th, 2009
Here's a different argument to make to the CEO next week: Increasing your E-Commerce investment will help save the world. (Or, to paraphrase a line from the original Ghostbusters film: If you approve this E-Commerce plan, you will have just saved the lives of 6.7 billion potential registered site visitors.)

OK, maybe it's a reach, but not so much as one might think. A study published by Carnegie Mellon University Tuesday (March 3) found that "shopping online reduces environmental impact with 35 percent less energy consumption and carbon dioxide emissions compared to the traditional retail shopping model."

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