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Macy’s Store-To-Door Gets Smarter And Prepares To Take On Amazon

Written by Frank Hayes
February 23rd, 2012
Most retailers have yet to dip a toe into merged-channel inventory, but Macy’s is already starting to tweak the model. The Macy’s “Store to Door” pilot (if a store is out of a product, it can be shipped to the customer’s home from another store) is set to expand from 23 to 290 of the chain’s 810 stores this year, but with a twist: Items will ship not from the closest store, but from the store where they’re most likely to be remaindered.

That improves Macy’s revenue, but also sets it up to take on its most threatening rival—Amazon—where the online giant should be at its strongest.

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Posted in E-Commerce, In-Store, IT Strategy/Industry, Premium Content, Supply Chain
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