Comments on: Mattel Stops Toying Around With Channel, Sells Direct http://storefrontbacktalk.com/supply-chain/mattel-stops-toying-around-with-channel-sells-direct/ Techniques, Tools and Tirades about Retail Technology and E-Commerce Thu, 24 May 2012 13:07:30 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Bryan Scott Larkin http://storefrontbacktalk.com/supply-chain/mattel-stops-toying-around-with-channel-sells-direct/comment-page-1/#comment-64080 Bryan Scott Larkin Thu, 29 Oct 2009 16:06:15 +0000 http://www.storefrontbacktalk.com/?p=4123#comment-64080 If the pricing is significantly higher than retail, the site will definitely serve as a driver to other retailers - even online retailers. This will be similar to retailers touting "list price". Retailers should like it. As a research tool, their idea on play patterns should be interesting to follow as is their ShopTogether idea. And if things go really well on the site and channels become more problematic, Mattel is prepared leverage the site for dirct sales via agressive pricing. Overall, it sounds like they are making a smart move. If the pricing is significantly higher than retail, the site will definitely serve as a driver to other retailers – even online retailers. This will be similar to retailers touting “list price”. Retailers should like it.

As a research tool, their idea on play patterns should be interesting to follow as is their ShopTogether idea.

And if things go really well on the site and channels become more problematic, Mattel is prepared leverage the site for dirct sales via agressive pricing. Overall, it sounds like they are making a smart move.

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