Report: Outdated Retail IT Crippling Price Optimization
Written by Fred J. AunFebruary 11th, 2009
A propensity to rely on outdated technology developed in-house has caught up with many retailers that, struggling to eke out profits during a recession, now want to adopt complex price localization campaigns, according to a study of 85 retailers by Retail Systems Research (RSR).
The researchers found that 57 percent of the retailers they categorize as "laggards" in terms of adopting price localization cited their technology infrastructures as being a "gating factor" preventing them from delivering differentiated pricing. Forty-seven percent of the companies RSR labels "winners," those with average sales growth of three percent, told RSR that technology was impeding their localized pricing desires. "It's the entire technology infrastructure, particularly the integration bus," said RSR Managing Partner Paula Rosenblum.
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I have strong reservations about the 'individual' certification and posting of that information for merchants. Can you imagine the potential employee poaching that might occur? The implications when competitors can look up how many are certified with each of their competitors? 
-Christine
