Survey Suggests Retail IT Spending Recession-Proof. Or Does It?
Written by Evan Schuman and Fred J. AunMarch 11th, 2009
Many retail IT budgets in 2010 will have about the same ratio to sales they had in 2008, and a decent percentage of those budgets will be boosted to cover projects currently in progress, according to a new report. Surveys like this raise skeptical eyebrows, as they should. Do those IT execs truly expect their budgets to go up or are they merely hoping that they'll go up?
Even more cynically, is it possible that those execs know that surveys like this tend to impact CEO/CFO expectations and, therefore, they'll give the answers they want their CFOs to believe? Even if the execs are being straight with the survey takers—and that the survey takers are being straight in reporting all of the collected data without sanitation—we have to wonder what was behind those answers.
This Story Is Only Available For Premium Subscribers. Click Or Login In Below To Read The Rest Of This Story.
Already a Subscriber? Login Here
One Comment | Read Survey Suggests Retail IT Spending Recession-Proof. Or Does It?
Leave a Reply
Readers, specifically those who want to comment on a story:
Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
-Christine
March 12th, 2009 at 4:33 am
Recession effects everybody. It has impacted the IT sector more than others. But in the current situation, the report shows a decent percentage. Proper planning helps to boost sales from new channels of promotions.