Visa Classifies Corporate Franchisors As Third-Party Agents
Written by Walter ConwayNovember 11th, 2010
Last week, Visa officially brought corporate franchisors into the world of Level 1 merchant service providers by requiring them to register as Third-Party Agents, with all that that implies. At one level, the increased visibility, attention to PCI compliance and stricter validation regime should reduce data breaches at unsecure franchise locations. At least, that is the plan. Also interesting is that in taking this step Visa has weighed in on the systems considered to be in scope for corporate franchisors' PCI compliance, even if they never store, process or transmit any cardholder information.
PCI Columnist Walt Conway has to ask, though, whether it is possible that Visa's effort might have the unintended and clearly undesired consequence of actually reducing franchisee security—at least in some situations. That might happen if corporate franchisors segment their networks in an effort to bypass the new program and its increased costs. The decisions corporate franchisors make in the coming months could determine the ultimate effectiveness of Visa's well-intentioned effort to reduce data compromises and increase PCI compliance among franchise locations.
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2 Comments | Read Visa Classifies Corporate Franchisors As Third-Party Agents
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November 13th, 2010 at 10:16 am
This is, I think, a huge wake-up call for all companies that somehow interact with merchants’ retail sites. While the name of the category is “Corporate Franchisor Servicer”, I don’t see the logical distinction (if one is even meant to be implied) between a strict “franchisor” and any other third party that provides a technology service of some type to retail sites (for example, an independent POS provider that offers remote support). When you look at the terminology that says this new program encompasses anyone who “…owns or operates….connected physical and logical assets…” you have the potential to encompass a very large number of previously uncovered third parties. As such, I believe that by asking third parties that may not have a direct contractual relationship with a merchant’s acquirer (or Visa, for that matter) to register with their customers’ acquirers, “irrespective of whether Visa cardholder data is being stored, transmitted or processed”, we are entering a new phase of payment security compliance, liability, and recordkeeping.
I doubt that this program would in practice be able to reach all of the (seemingly) covered entities anytime soon – but it feels like this is where things are headed, and those of us who are (potentially) impacted should begin to take note.
November 13th, 2010 at 10:17 am
Interestingly, if you read the announcement carefully, a CFS appears to not be able to self-assess/validate their own compliance and therefore must engage a QSA – even if the merchant they are working with is of a transaction level that allows them to do so. To quote: “Members must verify that the Corporate Franchise Servicer is actively working towards (or has validated) PCI DSS compliance as a Level 1 service provider”.