Evan Schuman's StorefrontBacktalk
Techniques, Tools, and Tirades about Retail Technology and E-Commerce
Every editorial decision at StorefrontBacktalk is driven by our goal to make every story surprise most of our readers. These efforts have hardly gone unnoticed by traditional media outlets.
Premium subscribers already include senior IT management from many of the top retailers including Starbucks, Amazon, Wal-Mart, Walgreen's, Macy's, Sears, Home Depot and Target, with site license agreements with many other top chains, including Costco, JCPenney and Lowe's. Of course, our Premium subscribers are not only retailers. Venture capitalists, payment brands, major media and the largest consumer goods manufacturers—including Visa, Microsoft, Oracle, PayPal, Nike, Whirlpool, Facebook and The Wall Street Journal—also found our exclusive stories worth the investment. Want to see what those execs chose to not be without?
With our move to Premium, we'll also be delivering new information packages that are unavailable to the free subscribers. Among the extras:
Five New Monthly Publications
Available only to Premium subscribers, our five new, single-topic publications are the E-Commerce Monthly Report, the Mobile Monthly Report, the PCI/Security Monthly Report, the CRM Monthly Report and the In-Store Monthly Report. Beyond the regular stories on those topics, these monthly reports will include analysis and commentary that is not published anywhere else on the site plus summaries of the most interesting products introduced each month in that topic area (for example, E-Commerce products or Security services). We will also look at the most compelling discussion threads on each of those topics. If you're interested in one—or all five—of these areas, our new monthly publications are yours for free, as part of your Premium subscription.
click to enlargePlease click here to learn more about our new monthlies.
Premium-Only Discussion Forums
StorefrontBacktalk is folding our discussion forums on LinkedIn and Facebook and bringing them into our new Discussion area. This approach means we'll be able to control the environment. The result is as SPAM- and hype-free a space as the one we provide with our story comments.
click to enlargeWithin these forums will be Premium-only areas that will include our CIO and other title-specific conversations, a jobs board, guest speakers and other events.
Full Access To The Thousands Of Stories In Our Archives
Although all site visitors will have access to the most recent 30 days of stories, anything prior to that will be the exclusive province of our Premium subscribers.
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